A promoted tweet I couldn't help clicking on. Well done Xerox, well done Twitter.
It turns out not to be *quite* the case. Certainly nobody told the ecommerce team, whose homepage is crammed with promotions for hardware and ink, but Xerox are keen to show their evolution into a solutions provider and innovator, and point to initiatives such asIgnite that helps teachers test students and analyse the resulting data to provide bespoke feedback on each child - indicating where their learning needs are most acute.
It reminded me of the nice Telegraph poster from last year – pointing out that IBM once manufactured weighing scales and Nokia produced wellington boots.
